AppsemblyLine - The Salesforce ISV Podcast

➡️ Summary ➡️ Chris Gilzean, owner and Salesforce architect of Appable CRM and co-leader of the Sacramento Salesforce User Group, joins to share the story behind Searchable. A self-described "intentional admin," Chris started as a reluctant call-center end user in 2011 before falling in love with the platform and building a consulting career in financial services. After building custom search components for clients again and again, he turned the pattern into a product — a configurable search app that began as a financial services tool and ended up working with any industry cloud, standard object, or custom object. Chris explains how he treated the IdeaExchange's dedicated search category as a crowdsourced product roadmap, why Searchable complements rather than competes with global search, and the free Agentforce add-on that delivers AI record summaries and can even configure Search Manager for you. He also shares candid lessons from his first 45 days on the AppExchange: why personal network beat cold marketing, how his security review passed in just a week, why you should submit your listing long before the code is done, and what's next for Appable — including a second native app, Stageable, and the shift from hourly billing to scalable products. ➡️ Guest ➡️ Chris Gilzean https://www.linkedin.com/in/chris-gilzean-64046920/ chris@appablecrm.com Appable CRM https://www.appablecrm.com/ ➡️ Takeaways ➡️ An "intentional admin" story: Chris's first experience with Salesforce as a 2011 call-center end user was that he wouldn't touch it — fourteen years later he builds products on it Asking end users "What do you hate about Salesforce?" puts them at ease and surfaces the root of their day-to-day challenges better than any requirements doc If you keep rebuilding the same custom component across consulting clients, that recurring pattern is product validation in itself Start in the niche you know — Searchable launched with financial services messaging because Chris's personal network lives there, with plans to cast a wider net later The IdeaExchange has an entire category for search — treat it as a crowdsourced product roadmap of well-written requirements collected by the community Salesforce shipping native functionality doesn't kill an app idea: there's room for a better-together story, like helping customers configure global search while extending it Salesforce PMs are accessible at community conferences and True to the Core — they'll share what customers are asking for and what they'll never build An Agentforce extension package doesn't have to be about flashy features — using AI to automate setup and configuration reduces onboarding friction and support load Expect Salesforce to eventually absorb some of your features; keep building the use cases your customers ask for and improve alongside the platform Chris's security review for a paid native app took just one week — thorough documentation, Code Analyzer, and Checkmarx scans made it smoother than expected Submit your AppExchange listing early: listing review and security review run in parallel, and drafting the listing forces you to sharpen your target market and messaging before writing code Don't wait until the month before Dreamforce to submit — everyone else is submitting then too Cold marketing didn't launch Searchable — five years of showing up at user groups and Dreamin' events did; build your personal brand before you enter the ISV space Moving from hourly billing to configurable apps is how a consulting company escapes the 24-hours-in-a-day ceiling ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Searchable, Appable CRM, Chris Gilzean, Salesforce search, global search, Search Manager, financial services, AppExchange, ISV, Agentforce, IdeaExchange, security review, Dreamin' events, user groups, Sacramento Salesforce User Group, native apps, consulting to product, Stageable ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #ISV #Searchable #AppExchange #Agentforce #Community Mentioned in this episode: Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ Heather Black, founder and CEO of Supermums, joins to tackle the ISV talent crunch head-on. After starting as an accidental admin in 2010 and growing a 20-person Salesforce consultancy, Heather founded Supermums — now 10 years old, with over 1,800 professionals trained and talent placed in 200+ organizations globally, earning her a Salesforce Golden Hoodie and a spot in Computer Weekly's top 100 women in tech. She lays out how ISVs can partner with education-first communities to seed product advocates early in their careers, why hiring experienced women returners lets a small team punch above its weight, and the flexible models — part-time, trial projects, and hire-train-deploy — that make senior talent affordable. The conversation also digs into community-led growth tactics from Conga and Copado, why AI-first capability is the new Classic-to-Lightning moment for ISVs, the gold standard for product education and free-trial conversion, how the 1% Pledge and social value tip deals in a crowded AppExchange, and Heather's repeatable playbook for building an authentic founder brand without drowning in content creation. ➡️ Guest ➡️ Heather Black https://www.linkedin.com/in/heather-black-salesforce-women-in-tech-speaker/ Supermums https://supermums.org/ ➡️ Takeaways ➡️ Get into practitioners' journeys early — admins carry the products they learn first through their whole careers, the way Heather rolled FormAssembly and Conga out to hundreds of consulting clients because she'd learned and trusted them as an admin Educate first, sell second: teach the business use case before demoing the product — an audience you've educated becomes familiar with you and won't shop around Community is a distinct discipline from marketing — champions programs, certificates, and meetups like Copado's create belonging, advocacy, and CV-worthy credentials Guerrilla marketing can beat a £20K booth: Supermums skipped the World Tour stand and handed out pink bags that ended up in every photo Experienced women returners let small teams punch above their weight — senior hires bring credibility and hit the ground running, while junior hires need mentoring bandwidth an early-stage team may not have Returners are hungry: after years off the market they absorb everything and put 100% into the opportunity — like ProvenWorks' rev ops hire Fiona and Own's multilingual customer success hires Flexible hiring models de-risk the budget: start part-time and grow hours, use base-plus-commission or profit share, or run a trial project before converting to permanent Hire-train-deploy lets the recruiter employ the person on a day rate — avoiding IR35 and headcount concerns — with free conversion to permanent after two years Four roles to assemble as an ISV grows: sales/BD, account management, customer success and onboarding, and marketing/community — build the jigsaw slow and steady with part-time pieces AI-first is the new Classic-to-Lightning: apps without embedded AI become legacy systems, and candidates trained on AI-first tools will out-compete those who aren't Tools that surface technical debt and adoption (like Hubbl Diagnostics) and AI-driven DevOps (like Gearset's AI hub) are top education priorities for tomorrow's admins Gold-standard product education meets every learning style — video, hands-on, and written — plus certifications people proudly post on social Don't waste free trials: Heather sat on a Salesforce trial for two years until someone showed her a real use case — get on the phone with trialists and put videos on your AppExchange listing The 1% Pledge and social value can tip the deal: when features blur together across competing products, values differentiate — it's part of why Jaguar Land Rover chose Supermums Founders need a personal brand alongside the company brand: pick a specialism, craft one core story each year, and repurpose it across user groups, LinkedIn, masterclasses — even books ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Supermums, Heather Black, ISV talent, women returners, flexible hiring, hire-train-deploy, community building, education-first marketing, product adoption, free trials, AppExchange, AI-first apps, technical debt, 1% Pledge, DEI, founder brand, Salesforce ecosystem ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #ISV #Supermums #WomenInTech #TalentCrunch #Community #AI Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ Griff Parry, co-founder and CEO of m3ter, and Marek Rubasinski, Head of EMEA and VP of Partnerships, join just days after closing their acquisition by Salesforce to tell the story of how they got there. m3ter is the data infrastructure that lets big enterprises move from subscription to usage-based pricing — metering usage, rating it against complex pricing logic, and automating data flows across the quote-to-cash stack. Griff and Marek trace the journey from their GameSparks and AWS roots, through a rapid $17.5M raise in a founder-friendly market, to the deliberate bet on an enterprise ICP and an integration-first, partnership-first strategy. They dig into the connector and native Salesforce managed package they built while competitors just shipped an API, the hustle that turned a thin network thread into a Salesforce relationship, and the honest failures along the way — a bad-fit partnership, underpricing by 10-20x, and trying to do too much at once. The conversation closes on why AI has made usage-based pricing obvious, why pricing is 50% strategy and 50% operations, and what m3ter inside Salesforce could unlock for ISVs. ➡️ Guests ➡️ Griff Parry https://www.linkedin.com/in/griffinparry/ Marek Rubasinski https://www.linkedin.com/in/marekrubasinski/ m3ter https://www.m3ter.com/ ➡️ Takeaways ➡️ m3ter is data infrastructure for enterprises shifting from subscription to usage-based pricing — it does three things: meter usage, rate it against complex pricing logic, and automate data flows across the quote-to-cash stack The founding team had felt the usage-pricing pain firsthand twice — at GameSparks (acquired by AWS) and inside AWS itself — so they knew the problem cold before writing a line of code m3ter raised $17.5M in three quick steps by the end of 2021 — a ~$2.5M seed, then $10M, then $5M from Insight Partners — riding a uniquely founder-friendly, post-COVID SaaS funding market Early design partners came from deliberate discovery conversations through the founders' network, framed as discovery rather than sales — good discovery naturally led to design-partner relationships Letting enterprise customers, not early-stage engineering teams, shape the ICP made m3ter distinctive versus competitors like Metronome and Orb — luck with judgment led them in the right direction Integration-first, partnership-first: the product simply doesn't function unless it plugs into a sales front end (Salesforce) and a finance back end (NetSuite), so know exactly where you sit in the ecosystem They bet an entire engineering team on a complex, enterprise-grade native Salesforce managed package and security review while competitors just handed customers an API — that became a durable differentiator hard to catch up to The Salesforce relationship started from a tiny network thread — a VC intro and an ex-Zuora colleague's connection — plus relentless hustle; the founders insist they had no special advantages Salesforce ultimately pulled m3ter in: they saw the usage-pricing trend, wanted a trusted partner to introduce customers to, then partnered, invested (March 2026), and acquired Honest failures: a strategic partnership with the wrong ICP fit wasted time and money, and like most startups they priced far too low early — now charging 10-20x for comparable deals Winning the customer isn't the finish line — getting them activated and live in production is, which in the early days meant heavy support before building an SI/consulting partner ecosystem to scale it They tried to do too much in parallel — core metering/rating plus a "decisioning" analytics product — when they should have won in series; the lesson: stick to the knitting and earn the right to expand For founders without a network: lead with genuine discovery instead of selling, ask ex-founders for their time, and remember The Mom Test — listen far more than you talk On the acquisition: don't overthink it — be the best possible partner, and acquisition conversations flow naturally from there AI made the pitch obvious — usage pricing used to need explaining, but now customers open calls with "we're launching an AI product and need to sort out billing"; pricing is 50% strategy and 50% operations ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ m3ter, usage-based pricing, metering, rating, quote-to-cash, billing, Salesforce acquisition, Salesforce Ventures, ISV, NetSuite, managed package, AppExchange, product strategy, partnerships, Griff Parry, Marek Rubasinski ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #ISV #UsageBasedPricing #QuoteToCash #Billing #AI #m3ter Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ Tyler Carlson, SVP and Head of Product for AgentExchange and Partner Experience at Salesforce, joins to unpack what the reinvigoration of the Salesforce marketplace really means for ISVs. A former employee at a Salesforce ISV himself, Tyler breaks down the $50 million Builders Fund, the shift to Headless 360 and what a UI-optional, agentic future means for how partners architect their products, and the ground-up overhaul of AgentExchange search, listings, and discovery. The conversation digs into GEO and the decline of organic search, the new GoToMarket app for private offers and native billing, agent-driven procurement, and how partner solutions are becoming discoverable inside Agentforce Builder, Agentforce setup, and even Tableau Next. ➡️ Guest ➡️ Tyler Carlson https://www.linkedin.com/in/tylermcarlson/ ➡️ Takeaways ➡️ The $50 million Builders Fund is aimed squarely at product-led companies — roughly a quarter is earmarked for pre-Series A founders, funded through a Salesforce Ventures investment vehicle New ISV-first programs sit under the fund, including MDF for established partners and a first-of-its-kind lead referral fee when partners bring co-sale opportunities to Salesforce Headless 360 reverses the polarity — build for the power of the platform first, then express it through many "heads" like Slack, ChatGPT, Claude, and MCP rather than beautiful UI screens Platform-hosted MCP servers and richer out-of-the-box APIs mean ISVs no longer have to stand up their own gateway layer to go agentic The internal push to headless is funding a cross-cloud effort to close long-standing metadata and API coverage gaps AgentExchange search is only about a third through a major roadmap; an AI overview-style "AI mode" search with summarized listings arrives around Dreamforce A new org context picker will personalize search and recommendations based on what is actually installed and used in a selected org, leveling the field for smaller ISVs Search will increasingly reward listings with useful, current content — LLM-powered publishing tools will help generate listing copy from your existing website Salesforce is shifting from listing volume as a vanity metric to actively curating quality, flagging stale listings, giving deadlines, and potentially delisting with an option to relist Every ISV is seeing organic search traffic dip as AI overviews answer buyer questions, making GEO (generative engine optimization) table stakes The GoToMarket app is live today as a native Salesforce capability — a permission flip lights up standard objects for partner offers, Stripe setup, price books, invoices, and payouts Private offers, public checkout, and Salesforce-managed billing are becoming API-accessible, opening the door to agent-driven procurement within a set budget Partner agent assets — actions, subagents, MCP servers — are exploded out of the package manifest and made individually discoverable inside Agentforce Builder Agentforce setup will replace the legacy setup menu and proactively recommend AgentExchange solutions based on your org context and current project The same discovery APIs now power embedded marketplaces in other products, like the new Tableau Next marketplace — the AgentExchange site is just one of many heads ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, AgentExchange, AppExchange, ISV, Builders Fund, Headless 360, MCP, GoToMarket app, generative engine optimization, Agentforce Builder, Agentforce setup, private offers, Salesforce Ventures, Tyler Carlson ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #ISV #AgentExchange #AppExchange #Headless360 #Agentforce #AI ➡️ Partners ➡️ Opening Sponsor: https://www.appsemblyline.com/sponsor-preroll Feature Co-Sponsor: https://www.appsemblyline.com/sponsor-midroll-a Feature Co-Sponsor: https://www.appsemblyline.com/sponsor-midroll-b Closing Sponsor: https://www.appsemblyline.com/sponsor-postroll Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge

➡️ Summary ➡️ Rimon Hanna of Serpent from Tekunda, a Salesforce ISV and PDO, shares how years of feeling the daily pain of Salesforce delivery — untracked changes, change sets, and clunky CI/CD — led him to build a DevOps platform that makes Git effortless for technical and non-technical teams alike. Starting with the ISV and package-development workflow, Rimon explains how Serpent grew to serve system integrators and customers as the market pulled it in directions he never planned for. The conversation digs into usage-based pricing, partnering with SIs, competing with change sets and DevOps Center, and how AI now resolves merge conflicts and cherry-picks features that once took hours. ➡️ Guest ➡️ Rimon Hanna https://www.linkedin.com/in/rimonhanna/ Serpent https://serpent.cloud https://tekunda.com/serpent Tekunda https://tekunda.com/ ➡️ Takeaways ➡️ Serpent treats source control as a given, not an option — no change should live untracked on an org or someone's local machine The platform lets non-technical admins follow Git without having to learn Git, with a standard mode and an expert mode for different personas Serpent started with the ISV and package-development workflow before expanding to org development, where the number of user personas explodes The biggest competitor is still change sets — a 2025 Salesforce Ben survey found 42% of admins still rely on them Listen to how the market reacts instead of getting tunnel-visioned on your original plan — the second-biggest interest came from system integrators, not customers as expected Usage-based credit pricing instead of per-seat lets SIs adopt Serpent across boutique teams and pass costs to customers per project A tiered partnership program (silver, gold, platinum) gives SIs revenue share on both first-year and renewal subscriptions DevOps Center often funnels users up from change sets, but its limitations push teams to look for a vendor that does more Serpent AI resolves merge conflicts in 95%+ of cases, including notoriously tricky flow conflicts, and tests the result before deploying AI-powered cherry-picking turned a customer's nearly three-hour manual change selection into a single explained prompt The Serpent MCP server lets AI coding assistants work through Serpent's gates and checks instead of deploying directly to an org Release as fast as you can and iterate — smaller packages also clear security review more easily ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce DevOps, Serpent, Tekunda, ISV, source control, Git, change sets, DevOps Center, system integrators, usage-based pricing, AI merge conflict resolution, MCP, Rimon Hanna ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #DevOps #ISV #SalesforceDevOps #Git #Serpent #SystemIntegrators ➡️ Partners ➡️ Opening Sponsor Feature Co-Sponsor Feature Co-Sponsor Closing Sponsor Mentioned in this episode: Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ Reflections on one year of AppsemblyLine distilled into seven recurring themes from conversations with Salesforce ISV founders and leaders: validate before you build, price for value, create content consistently, stay focused, get creative with partnerships, invest in community, and stay ahead of platform changes. ➡️ Takeaways ➡️ Validate your idea rigorously through interviews and surveys, but don't wait forever to ship Most ISV founders underprice — charge based on value delivered, not cost to build Content and visibility can be your primary growth engine — give value first and sales will follow Divided attention is the most common root cause of stalled progress for ISV founders Creative partnership and go-to-market approaches often outperform traditional ones Peer-to-peer community and knowledge sharing fills gaps you didn't know you had ISVs that adapt early to AI and platform evolution will have a significant advantage ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce ISV, AppExchange, year in review, product validation, pricing strategy, content marketing, go-to-market, partnerships, community, AI, AgentExchange, platform evolution ➡️ Hashtags ➡️ #AppsemblyLine #SalesforceISV #AppExchange #YearInReview #ISVFounders Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge

➡️ Summary ➡️ Andre van Kampen, Salesforce MVP and founder of ISV Forum, shares how years of watching AppExchange partners reinvent the wheel led him to build a community where ISVs learn from each other. From his start as an accidental Salesforce consultant in 2013 to organizing intimate roundtable meetups across London and Amsterdam, Andre discusses the real challenges facing AppExchange partners today — from difficulty reaching partner account managers to navigating the AgentExchange rebrand and new AI requirements. The conversation highlights how a simple meetup revealed that half the room didn't know AppExchange had a built-in lead generation tool, and how one developer got his first lead overnight after publishing his listing. ➡️ Guest ➡️ Andre van Kampen https://www.linkedin.com/in/andrevankampen/ ISV Forum https://isv-forum.com YeurDreamin' https://www.yeurdreamin.eu/ Amsterdam User Group https://trailblazercommunitygroups.com/salesforce-user-group-amsterdam-netherlands/ ➡️ Takeaways ➡️ ISV Forum hosts small roundtable meetups of 10 to 20 people in London and Amsterdam focused on real talk between AppExchange partners Many AppExchange partners are reinventing the wheel because there is no centralized place to share lessons learned from the listing and review process The AppExchange has a built-in lead generation form that many partners do not know about — one developer got his first lead the night he published his listing Salesforce onboarding teams appear overwhelmed and smaller partners often struggle to even identify their partner account manager New AppExchange listings may now require an AI or Agentforce component though the exact requirements remain unclear The Partner Blazer Slack group is a valuable but underutilized resource where AppExchange product leadership is directly accessible Mike Davis has a GTM-focused Slack workspace for ISVs and a great ISV-focused podcast called How We Got There https://www.howwegottherepodcast.com/ ISV Forum is free to join with roughly 50 members and communicates via WhatsApp and a LinkedIn group Comparenate is an upcoming spin-off project to help smaller partners with marketing through unboxing-style videos and a referral platform ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce ISV, AppExchange, AgentExchange, ISV Forum, community, meetups, lead generation, Agentforce, partner account manager, security review, Andre van Kampen ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #ISV #AppExchange #AgentExchange #ISVForum #Community #SalesforceISV Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ Chuck Liddell, founder of Valence, shares the journey of building a fully native Salesforce integration engine entirely in Apex. From writing Apex triggers for beer money in college to joining the first Salesforce Incubator cohort in 2017, Chuck discusses the hard lessons of transitioning from consulting to ISV, the technical gymnastics required to handle governor limits at massive scale, and how Valence can move a million records in 90 seconds without ever leaving the platform. The conversation covers selling into federal government and GovCloud, finding unexpected product-market fit in higher education, and maintaining integrity through a no-referral-fee SI partnership model. ➡️ Guest ➡️ Chuck Liddell https://www.linkedin.com/in/chuckliddell/ Valence https://valence.app ➡️ Takeaways ➡️ Valence is a fully native Salesforce integration app built entirely in Apex with no external servers or middleware Transitioning from SI to ISV requires singular focus — trying to do both simultaneously is a costly mistake The Salesforce Incubator first cohort in 2017 provided critical mentorship and connections for early-stage ISVs Being native on platform eliminates third-party data exposure making it compelling for security-conscious industries Valence moves a million records into Salesforce in 90 seconds using highly parallel async Apex rather than the Bulk API Higher education emerged as an unexpected niche due to complex integration needs SI partnerships drive significant deal flow and Valence maintains a no-referral-fee policy to preserve integrity Building a public persona as a technical founder is essential for ISV growth even if it does not come naturally ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Good Day, Sir! ➡️ https://www.gooddaysirpodcast.com/ ➡️ Keywords ➡️ Salesforce ISV, native integration, middleware, Apex, Valence, AppExchange, Salesforce Incubator, ETL, governor limits, higher education, GovCloud, SI partnerships ➡️ Hashtags ➡️ #AppsemblyLine #Salesforce #ISV #Integration #Middleware #Apex #AppExchange #Valence #NativeOnPlatform #SalesforceISV Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ Scott Covert breaks down the top announcements from TDX 2026 that matter most to ISVs and builders on the Salesforce platform. From AgentForce Vibes 2.0 and multi-framework support to the rebranded AgentExchange and Headless 360, learn how these changes impact what you build, how customers use your solution, and how prospects discover you. ➡️ Takeaways ➡️ AgentForce Vibes 2.0 now lets you choose your AI model instead of being locked into Salesforce's proprietary models Salesforce Multi-Framework enables building true React apps hosted directly on Salesforce servers Headless 360 signals an API-first future where your solution's outcomes should be accessible via chat interfaces like Slack The AppExchange is being rebranded to the AgentExchange, merging legacy apps, AgentForce-ready apps, and Slack apps AgentExchange agents will be discoverable inside AgentForce Builder, reducing friction for prospects New semantic context-aware search is coming to the marketplace for better discoverability Private offers in the partner portal will streamline procurement for large enterprise deals ISVs should ensure their Apex and Flow IP can be invoked outside the standard Salesforce UI ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, TDX, AgentForce, AgentExchange, AppExchange, React, Multi-Framework, Headless 360, ISV, Lightning Web Components, Slack, API-first ➡️ Hashtags ➡️ #salesforce #isv #tdx #agentforce #agentexchange Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ Pavel Konan shares how he turned consulting client requests into DealScope, an AI-powered Salesforce app that summarizes leads, opportunities, and accounts. Learn how he validated his product through paid customer development interviews, navigated competition from Salesforce's native AI features, and built a generous freemium model to drive adoption among small and medium businesses. ➡️ Guest ➡️ Pavel Konan https://www.linkedin.com/in/pavelkonon/ DealScope https://dscopeai.com/ ➡️ Takeaways ➡️ Build products based on real client requests rather than assumptions about what the market needs Use paid customer development interviews on platforms like Upwork ($45-75 each) to validate and refine your product Don't be discouraged when Salesforce builds competing native features — it validates your market Leverage community support through LinkedIn and the Salesforce Ohana Slack for cross-reviews and feedback Replicate Salesforce's trust layer to strip PII before sending data to AI models for security credibility Offer a generous freemium tier (1,000 summaries) so users experience real value before hitting a paywall Price per org rather than per user to keep friction low for small and medium businesses Focus on talking to real people instead of relying on AI cheerleaders to validate your direction ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, AI, DealScope, AppExchange, ISV, lead summarization, customer development, freemium, small business, startup, trust layer, LinkedIn integration ➡️ Hashtags ➡️ #salesforce #isv #appexchange #ai #dealscope #startup Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ Larry Hill shares his journey from sales and tech to developing the innovative Express Console for Salesforce. Discover how he leveraged networking and strategic partnerships to create a faster, more efficient UI for sales teams, and learn practical tips for startups and ISVs in the Salesforce ecosystem. ➡️ Guest ➡️ Larry Hill https://www.linkedin.com/in/larryhill/ Leaping Fox https://www.leapingfox.com/ ➡️ Takeaways ➡️ Meet Salesforce product managers in person at event booths to bypass email gatekeepers Partner with Product Development Organizations to build AppExchange-ready apps quickly Build natively with Lightning Web Components to give your app a significant speed advantage Market specifically to Sales Operations personas who control the budget Use pay-per-demo platforms to secure high-value meetings with Fortune 1000 orgs Focus development on the 20% of features that reps use 80% of the time to ensure adoption Invest in comprehensive user documentation to enable self-serve onboarding Participate in Demo Jams for visibility and relationships with Salesforce Solution Engineers ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, AppExchange, SaaS, UI, UX, CRM, Lightning Web Components, startup, product development, lead generation, security review ➡️ Hashtags ➡️ #salesforce #isv #appexchange #ux #adoption Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ Kristian Jørgensen shares the journey of building Go Elephant, an adoption intelligence tool for Salesforce, from initial customer interviews to product launch and growth strategies. Learn how validation, lean development, and customer insights drive successful SaaS product development. ➡️ Guest ➡️ Kristian Jørgensen https://www.linkedin.com/in/kristianjorgensen/ GoElephant https://www.goelephant.app/ ➡️ Takeaways ➡️ Conduct customer interviews before building your MVP Validate your problem with surveys and interviews Keep your MVP simple and focused on core learning Engage early customers for feedback and iteration Use tiered pricing based on user volume ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, adoption, SaaS, product management, startup, customer validation, product development, adoption intelligence, go-to-market, early-stage SaaS ➡️ Hashtags ➡️ #salesforce #isv #appexchange #adoption #validation Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ In this episode, Paul Battisson, CEO of Groundwork Apps, shares insights on building simple, scalable messaging solutions within the Salesforce ecosystem. He discusses the origins of Messaging Made Easy, security considerations for third-party integrations, and strategies for startups entering the Salesforce space. ➡️ Guest ➡️ Paul Battisson https://www.linkedin.com/in/paulbattisson/ Groundwork Apps https://www.groundworkapps.com/ ➡️ Takeaways ➡️ Building simple and scalable messaging solutions Security considerations for third-party API integrations Strategies for SaaS startups in the Salesforce ecosystem ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Loyalty, Honesty, Salesforce, SaaS, Messaging Made Easy, Groundwork Apps, API integration, security review, startup advice, ISV, automation, partnership ➡️ Hashtags ➡️ #salesforce #isv #appexchange #loyalty Mentioned in this episode: Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ In this conversation, Scott Covert interviews Andy Heath, the founder of Kick Technology, discussing the evolution of the company from WeThrive to its current focus on Sizzle Kick, an AI-driven sales coaching platform. They explore the challenges faced in sales management, the importance of leveraging Salesforce, and the strategies for building an effective AppExchange presence. Andy shares insights on outbound marketing, the significance of in-person events, and the future vision for Kick Technology as they embrace AI to enhance sales performance. ➡️ Guest ➡️ Andy Heath https://www.linkedin.com/in/andrewheath-wethrive/ Kick Technology https://www.sizzlekick.com/ SFB Article https://www.salesforceben.com/the-5-principles-behind-every-successful-salesforce-ai-rollout/ ➡️ Takeaways ➡️ SizzleKick aims to elevate the performance of all sales team members, not just top performers. AI can provide valuable insights by analyzing sales data and coaching needs. The transition from WeThrive to Kick Technology reflects a significant pivot towards AI-driven solutions. Salesforce's AppExchange offers a robust platform for smaller ISVs to reach a larger audience. Effective marketing requires more than just a listing; it needs strategic outreach and optimization. In-person events remain crucial for building relationships in B2B sales. AI should be used responsibly, with clear objectives and guardrails in place. The renaming to Kick Technology signifies a commitment to innovation and customer needs. Building a successful AI platform requires understanding the complexities of data and user needs. A lean team can achieve remarkable results when focused on core objectives and leveraging partnerships. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Kick Technology, SizzleKick, RoleKick, AI in Sales, Salesforce, WeThrive, AppExchange, Outbound Marketing, Sales Strategies, Coaching, Business Growth ➡️ Hashtags ➡️ #salesforce #isv #appexchange #ai Mentioned in this episode: Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ In this conversation, Scott Covert interviews Ross Layton from Beaufort 12, exploring the unique partnership model that Beaufort 12 employs within the Salesforce ecosystem. Ross discusses the anti-PDO approach, which allows for better management and support of applications, contrasting it with traditional consultancy models. The conversation delves into the importance of building strong relationships with partners, navigating API limitations, and the critical role of testing in app development. Ross also shares insights on pricing strategies, feature development, and the future of partnership models in the app development landscape. ➡️ Guest ➡️ Ross Layton https://www.linkedin.com/in/ross-layton-b3a46813/ Beaufort 12 https://www.beaufort12.com/ ➡️ Takeaways ➡️ Beaufort 12 offers a unique partnership model in the Salesforce ecosystem. The anti-PDO model allows for better management and support of applications. Consultancy and app development require different approaches and mindsets. Building strong relationships with partners is crucial for success. API limitations can significantly impact development capabilities. Testing is a critical component of app development, especially for ISVs. Pricing strategies should be fair and transparent to retain customers. Feature development is driven by customer feedback and partner needs. Micro economies of scale can be achieved through a consistent development framework. The future of the partnership model looks promising with continued innovation. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Beaufort 12, Salesforce, App Development, PDO Model, Integration, Nonprofit, API, Testing, Pricing Strategy, Customer Support ➡️ Hashtags ➡️ #salesforce #isv #appexchange #pdo #integration Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ In this conversation, Siddharth Sehgal, founder of 360 Degree Cloud, shares his journey of building a successful business focused on providing communication solutions through the AppExchange. He discusses the evolution of their flagship product, the 360 SMS App, and how they navigated the challenges of balancing consulting services with product development. Siddharth emphasizes the importance of customer feedback in product development, the strategies used to penetrate the enterprise market, and the significance of building a strong partner ecosystem. He also touches on the integration of AI into their products and offers valuable advice for early-stage founders. ➡️ Guest ➡️ Siddharth Sehgal https://www.linkedin.com/in/sid360degreecloud/ 360 Degree Cloud https://360degreecloud.com/ Cracking the SMS Conversion Code by Siddharth Sehgal https://www.amazon.in/Cracking-Conversion-Code-Siddharth-Sehgal-ebook/dp/B0BPYFNCX6 ➡️ Takeaways ➡️ Siddharth founded 360 Degree Cloud to serve SMBs and mid-market clients. The 360 SMS App evolved from a need for better communication solutions. 60% of revenue comes from the AppExchange, 40% from consulting. Listening to customer feedback is crucial for product development. The company is 100% bootstrapped, relying on consulting revenue for growth. Dedicated teams are essential for successful product development. Salesforce events are a key lead generation strategy. Building a partner ecosystem has been beneficial for growth. AI integration is being approached through multiple channels. Founders should focus on revenue generation and customer needs. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ 360 Degree Cloud, Siddharth Sehgal, AppExchange, SMS App, Salesforce, Consulting, AI Integration, Marketing Strategies, Partner Ecosystem, Startup Advice ➡️ Hashtags ➡️ #salesforce #isv #appexchange #smb #sms Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge

➡️ Summary ➡️ In this conversation, Kathryn Castle, founder of Candybox, shares her journey of establishing a consulting firm focused on RevOps for early-stage tech companies. She discusses the launch of their free application, Custom Quote Sync, on the AppExchange, and the marketing strategies employed to promote it. Kathryn also delves into her experiences with team building, leveraging LinkedIn for growth, and the importance of considering broader marketing and support plans when launching a product. ➡️ Guest ➡️ Kathryn Castle https://www.linkedin.com/in/kathryncastle/ Candybox https://www.candyboxcrm.com/ ➡️ Takeaways ➡️ Candybox specializes in consulting for early-stage tech companies. The idea for Custom Quote Sync emerged from recurring client needs. Marketing strategies included leveraging LinkedIn and Reddit for promotion. Building a team from contractors to employees requires careful consideration. LinkedIn is a powerful tool for networking and growth. Paid promotions can be effective, but should be budget-conscious. Community engagement through events can enhance networking opportunities. It's essential to have a nurture plan for leads generated from app launches. Support plans are crucial for the success of a new product. Giving back to the community can enhance brand awareness. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Candybox, Quote Sync, AppExchange, RevOps, Consulting, Marketing Strategies, Team Building, LinkedIn Growth, Paid Promotions, Salesforce Community ➡️ Hashtags ➡️ #salesforce #isv #appexchange #revops #quote #marketing Mentioned in this episode: ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ In this episode, Kuldip Hillyer shares his journey from being laid off to founding Kugamon, a native Salesforce application that revolutionizes the quote-to-cash process. He discusses the challenges faced during the transition to Salesforce Lightning, the competitive landscape with Salesforce CPQ (fka Steelbrick), and how Kugamon adapted to meet customer needs. Kuldip emphasizes the importance of community engagement, leveraging AI, and the power of YouTube in driving customer retention and reducing support cases. He also highlights the significance of building a sustainable business model in the evolving Salesforce ecosystem. ➡️ Guest ➡️ Kuldip Hillyer https://www.linkedin.com/in/kuldip/ Kugamon https://www.kugamon.com/ ➡️ Takeaways ➡️ Kuldip Hillyer is an accidental entrepreneur who founded Kugamon after being laid off. Kugamon was the first native quote-to-cash app on the Salesforce AppExchange. Salesforce's acquisition of Steelbrick posed a significant challenge for Kugamon. Kugamon focused on making subscription management easy for users. The transition to Salesforce Lightning required Kugamon to adapt its UI and functionality. Kugamon's success is attributed to its strong community engagement and customer support. YouTube has been a powerful tool for Kugamon, reducing support cases significantly. Kugamon targets the SMB mid-market with competitive pricing. The company has a small team of nine people, showcasing efficiency and agility. Kugamon's business model is built on understanding customer needs and leveraging technology. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Kugamon, Salesforce, CPQ, Entrepreneurship, Lightning, Steelbrick, AI, Customer Retention, YouTube ➡️ Hashtags ➡️ #salesforce #isv #appexchange #cpq #layoff Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ In this conversation, Vuk Stajić shares his journey from being an accidental Salesforce admin to founding MVRK, a consulting firm focused on improving project delivery in the Salesforce ecosystem. He discusses the development of the First Line Support app, which is offered for free to help the community. Vuk emphasizes the importance of the security review process for apps on the AppExchange and his non-intrusive marketing approach. He also highlights his passion for coaching through the Salesforce Solopreneur Blueprint program and shares insights on the impact of AI on the Salesforce ecosystem and future predictions for the industry. ➡️ Guest ➡️ Vuk Stajić https://www.linkedin.com/in/vuks/ MVRK https://mvrk.ca/ ➡️ Takeaways ➡️ Vuk started his Salesforce career as an 'Accidental Admin'. The First Line Support app was developed to streamline internal support requests. FLS is offered for free to give back to the Salesforce community. The security review process for apps on AppExchange can be time-consuming. Vuk prefers a non-intrusive marketing approach for FLS. Coaching others has been a rewarding experience for Vuk. AI is transforming the Salesforce ecosystem and job roles. Vuk predicts a shift in the partner ecosystem due to AI advancements. The first clients are crucial for long-term success. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, MVRK, First Line Support, AppExchange, AI, Solopreneur, Coaching, Security Review, Marketing, Entrepreneurship ➡️ Hashtags ➡️ #salesforce #isv #appexchange #free #goodwill #solopreneur #ikigai Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ In this episode, Scott Covert interviews Adam Zuckerman from Omnitoria, discussing the development of their product, Declarative Webhooks, a no-code integration platform for Salesforce. Adam shares insights on transitioning from consulting to product development, the challenges faced in scaling a consulting business, and the importance of finding product-market fit. He also discusses the technical challenges encountered, the significance of integrations, and the strategies employed to attract users, including a freemium model. Adam emphasizes the need to focus on niche markets and offers advice for aspiring ISV founders. ➡️ Guest ➡️ Adam Zuckerman https://www.linkedin.com/in/adam-zuckerman/ Omnitoria https://omnitoria.io/ ➡️ Takeaways ➡️ Omnitoria built a no-code integration platform for Salesforce. The journey from consulting to product development is challenging but rewarding. Customer validation is crucial in the early stages of product development. Transitioning from consulting to product focus requires careful planning. Scaling a consulting business presents unique challenges. Finding product-market fit is essential for success. Technical challenges can arise as the product scales. Integrations are vital for customer satisfaction and retention. Targeting the right audience can enhance product adoption. A freemium model can lower barriers to entry and attract users. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, Omnitoria, Declarative Webhooks, Integration, SaaS, Consulting, Product Development, AppExchange, Freemium, Product Market Fit ➡️ Hashtags ➡️ #salesforce #isv #gtm #pmf #appexchange Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ In this conversation, Heather Mason shares her extensive experience in the Salesforce ecosystem and discusses the mission of ISV Accelerators in supporting high-potential ISV partners. She emphasizes the importance of co-selling strategies, the impact of AI and consumption models, and the need for effective storytelling in sales. Heather also provides insights from Dreamforce 2025, highlights the evolving role of OEM partners, and offers practical go-to-market strategies for ISVs. Throughout the discussion, she stresses the significance of building strong relationships with AEs and SI partners to drive success in the Salesforce ecosystem. ➡️ Guest ➡️ Heather Mason https://www.linkedin.com/in/heathermason1/ ISV Accelerators https://www.isvaccelerators.com/ ➡️ Takeaways ➡️ Heather Mason has over 10 years of experience in the Salesforce ecosystem. ISV Accelerators focuses on helping high-potential Salesforce ISV partners. Successful co-selling requires understanding how to drive Salesforce license revenue. AI is leveling the playing field for smaller partners. Building strong relationships with AEs is crucial for ISVs. Storytelling is more impactful than just discussing product features. OEM partners are gaining more importance in the Salesforce ecosystem. Salesforce is shifting towards consumption models for revenue. Effective messaging tailored to the audience is essential for ISVs. SI partners play a critical role in the success of ISVs. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, ISV, partner ecosystem, co-selling, Dreamforce, OEM, AI, consumption models, go-to-market strategy, storytelling ➡️ Hashtags ➡️ #salesforce #isv #oem #gtm #appexchange Mentioned in this episode: Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ In this MVP episode of AppsemblyLine, Scott Covert discusses key announcements from Dreamforce 2025 that impact partners, focusing on OEM partnerships, AI coding assistance, and new features in the Apex roadmap. The episode highlights the introduction of AgentForce for OEMs, the capabilities of AgentForce Vibes, and upcoming features like exposing AuraEnabled Apex methods to Agentforce actions & Heroku App Link, providing insights for ISVs and OEMs on leveraging these advancements. ➡️ Takeaways ➡️ OEM partners can now sell and distribute Agentforce. Agentforce Vibes enhances AI coding assistance for developers. AuraEnabled apex methods can be exposed to actions in the Winter 2026 release. App Link allows for CPU intensive processes to run on Heroku infrastructure. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Dreamforce 2025, Salesforce, OEM partners, Agentforce Vibes, AI coding assistants, Apex roadmap, Heroku App Link ➡️ Hashtags ➡️ #appexchange #salesforce #dreamforce #isv #oem #agentforce #heroku Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge

➡️ Summary ➡️ In this episode, Samuel Arroyo shares his journey from consultancy to becoming a product innovator with yplicity. He discusses the challenges and successes of building applications for the Salesforce AppExchange, the importance of continuous innovation, and the lessons learned along the way. ➡️ Guest ➡️ Samuel Arroyo https://www.linkedin.com/in/samuelarroyo/ yplicity https://yplicity.com/ ➡️ Takeaways ➡️ Building products requires understanding customer needs and market gaps. Continuous innovation is key to staying relevant in the tech industry. The transition from consultancy to product development can open new opportunities. Understanding the Salesforce ecosystem is crucial for developing successful apps. Open source projects can build trust and community engagement. Effective marketing is essential for product success, even with great technology. Horizontal apps face unique challenges in finding their market fit. Building a brand involves showcasing tangible achievements and products. The AppExchange provides a platform for reaching a wide audience. Networking and partnerships can enhance product visibility and adoption. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, AppExchange, innovation, product development ➡️ Hashtags ➡️ #appexchange #salesforce #isv #innovation Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge

➡️ Summary ➡️ In this conversation, Scott Covert interviews Warren Walters, the founder of Cloud Code Academy, discussing his journey in the Salesforce ecosystem, the evolution of his educational content, and the impact of AI on development practices. Warren shares insights on workforce development partnerships, the importance of understanding foundational skills in programming, and the marketing strategies that have helped him reach professionals in the Salesforce community. The discussion also touches on the future of AI in Salesforce and the necessity for developers to adapt and learn continuously. ➡️ Guest ➡️ Warren Walters https://www.linkedin.com/in/walters954/ Cloud Code Academy https://www.cloudcodeacademy.com/ ➡️ Takeaways ➡️ Warren Walters has over 10 years of experience in the Salesforce ecosystem. Cloud Code Academy focuses on training individuals in Salesforce development. Workforce development partners train people on Salesforce and help them find jobs. Creating content was initially a fun project for Warren, which evolved into a business. AI will significantly impact how Salesforce development is done in the future. Understanding the fundamentals of programming is crucial, even with AI tools. Marketing strategies should focus on where professionals are active, like LinkedIn. Warren emphasizes the importance of community and collaboration in learning. The journey of content creation requires patience and consistency. Warren encourages others to dive into content creation despite initial challenges. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Salesforce, Cloud Code Academy, workforce development, education, AI, programming, development training, YouTube, marketing, professional growth ➡️ Hashtags ➡️ #salesforce #salesforcedeveloper #workforcedevelopment Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ In this conversation, Zach Rothstein, co-founder and president of SalesReady, discusses the evolution of his company, which focuses on enhancing the quoting experience within Salesforce. He shares insights on market validation, customer feedback, and the importance of building connections in the Salesforce ecosystem. Zach also delves into their go-to-market strategy, pricing considerations, and the challenges of being a bootstrap company. He emphasizes the significance of security in software development and offers advice for aspiring ISV founders. ➡️ Guest ➡️ Zach Rothstein https://www.linkedin.com/in/zrothstein/ SalesReady https://salesready.io/ ➡️ Takeaways ➡️ SalesReady evolved from consulting projects to a dedicated quoting tool. Customer feedback is crucial for product iterations and market fit. Building connections on LinkedIn has been a key strategy for lead generation. SalesReady focuses on enhancing the quoting experience in Salesforce. Pricing strategy is a complex but essential aspect of SaaS businesses. Security is a critical consideration for ISVs and should not be overlooked. The AppExchange serves as a significant source of inbound leads. Embracing mistakes can lead to valuable learning experiences. Hiring for diverse skill sets can complement a founder's strengths. It's important to maintain transparency in pricing to build trust with customers. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ SalesReady, Salesforce, quoting tool, document generation, e-signature, market validation, go-to-market strategy, pricing strategy, customer retention, ISV founders ➡️ Hashtags ➡️ #appexchange #salesforce #isv #gtm Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ In this conversation, Chris Federspiel, co-founder and CEO of Blackthorn, shares insights into the journey of building an event management platform integrated with Salesforce. He discusses the evolution of their apps, the challenges faced during the COVID-19 pandemic, and the importance of go-to-market strategies. Chris also delves into funding strategies, the significance of building relationships with Salesforce and system integrators, and the lessons learned from the early days of the company. He emphasizes the roller coaster nature of entrepreneurship and offers valuable advice for new founders. ➡️ Guest ➡️ Chris Federspiel https://www.linkedin.com/in/chrisfederspiel/ Blackthorn https://blackthorn.io/ ➡️ Takeaways ➡️ Blackthorn is an event management platform built natively on Salesforce. The company has evolved from a payments app to a comprehensive event management solution. COVID-19 prompted Blackthorn to quickly adapt by integrating with virtual event platforms. Funding strategies can include debt facilities and revenue-based financing. Building relationships with Salesforce and system integrators is crucial for success. Early validation of market fit is important, but technical founders often focus on product over sales. Go-to-market strategies require significant effort and should not be underestimated. Technical challenges can arise unexpectedly, especially in payment processing. Entrepreneurship is a roller coaster with ups and downs, requiring resilience. New founders should focus on building unique IP and understanding their market. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Blackthorn, Salesforce, event management, payments app, entrepreneurship, funding strategies, go-to-market, startup challenges, founder advice ➡️ Hashtags ➡️ #appexchange #salesforce #isv #mentalhealth Mentioned in this episode: ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner

➡️ Summary ➡️ In this conversation, Scott and Sruly Markowitz discuss the journey of Fast Track Digital acting as both an SI and an ISV with its payment solution, Paytram, designed for nonprofits and small businesses. They explore the challenges of integrating payment processing with Salesforce, the importance of customer service in the SaaS industry, and strategies for navigating the AppExchange. Sruly shares insights on pricing strategies, compliance issues, and the significance of gathering customer reviews to enhance credibility. The discussion also touches on the evolving landscape of payment solutions and the need for effective marketing strategies to attract clients. ➡️ Guest ➡️ Sruly Markowitz https://www.linkedin.com/in/sruly-markowitz/ sruly@ftdigital.com Fast Track Digital https://ftdigital.com/ Paytram https://www.paytram.io/ ➡️ Takeaways ➡️ Fast Track Digital serves as both an SI and ISV partner on the Salesforce platform. Fast Track Digital started to fill gaps in payment processing for nonprofits. Paytram offers a more affordable payment solution integrated with Salesforce. Customer service is crucial in the SaaS industry, especially for smaller clients. Navigating the AppExchange requires effective marketing and SEO strategies. Gathering customer reviews is essential for building credibility. Compliance with payment processing regulations is a significant challenge. Pricing strategies should reflect the target market's budget and needs. Building a product that meets client needs can lead to organic growth. The importance of flexibility in payment solutions for various industries. Getting initial clients can be the hardest part of launching a new product. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Fast Track Digital, Paytram, Payment Processing, Salesforce, Nonprofits, AppExchange, Customer Service, Compliance, SaaS, Marketing Strategies ➡️ Hashtags ➡️ #appexchange #salesforce #isv #si Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant

➡️ Summary ➡️ In this conversation, Jordan Fleming, founder and chairman of smrtphone, shares insights into his entrepreneurial journey, the evolution of his company, and the importance of customer feedback and partnerships in achieving success. He discusses the challenges of bootstrapping versus fundraising, the significance of traction in SaaS, and his perspective on risk and opportunity. Jordan also emphasizes the need for a focused approach in the Salesforce ecosystem and offers valuable advice for early-stage founders. ➡️ Guest ➡️ Jordan Fleming https://www.linkedin.com/in/jsfleming/ smrtPhone https://www.smrtphone.io/ ➡️ Takeaways ➡️ smrtPhone is an all-in-one cloud phone system. Bootstrapping allowed for greater control and vision. Traction is the hardest part of building a SaaS business. Listening to customers is crucial for product development. Risk should be viewed as opportunity. OEM partnerships can accelerate growth. Pricing strategies should align with customer expectations. AI tools are becoming essential in SaaS offerings. Consistency in focus leads to better results. Transitioning roles can provide new opportunities for growth. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ smrtPhone, SaaS, bootstrapping, Salesforce, CRM, entrepreneurship, AI, pricing strategy, customer feedback, OEM partnerships ➡️ Hashtags ➡️ #appexchange #salesforce #podio Mentioned in this episode: ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ In this conversation, Adam Erstelle shares his journey of building Cyfuno Labs and its Teams Connector app for Salesforce. He discusses the challenges of bootstrapping, the importance of market validation, and effective marketing strategies. Adam emphasizes the need for constructive feedback and the significance of community engagement in the Salesforce ecosystem. He also touches on pricing strategies and the future of ISVs in the Salesforce landscape, offering valuable insights for aspiring entrepreneurs. ➡️ Guest ➡️ Adam Erstelle https://www.linkedin.com/in/adamerstelle/ Cyfuno Labs https://cyfunolabs.com/ ➡️ Takeaways ➡️ Building apps that benefit the community is essential. Empowering administrators can unlock numerous use cases. Market validation is crucial before product development. Constructive criticism is more valuable than positive feedback. Bootstrapping allows for control but comes with challenges. Engaging with community forums can drive customer acquisition. Pricing strategies should be informed by customer feedback. Navigating the Salesforce ecosystem requires early discussions with Salesforce. Surrounding yourself with experienced peers can provide valuable insights. The future of ISVs may involve balancing AI with human connection. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Cyfuno Labs, Teams Connector, Salesforce, AppExchange, Marketing Strategies, ISV, Customer Acquisition, Bootstrapping, Pricing Strategies, Community Engagement ➡️ Hashtags ➡️ #appexchange #salesforce #microsoft Mentioned in this episode: Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant ISV Forge Accelerate Your AppExchange Success! ISV Forge

➡️ Summary ➡️ In this conversation, Jelle van Geuns, CEO of Cirra AI, discusses the inception and evolution of Cirra AI, a tool designed to automate Salesforce admin tasks. He shares insights on the challenges of bootstrapping versus fundraising, the importance of customer feedback, and strategies for acquiring customers. Jelle also reflects on his previous venture, Decisions on Demand, and the lessons learned from that experience, including the significance of focusing on specific use cases and the dynamics of managing a remote team. He concludes with advice for early founders and highlights future opportunities within the Salesforce ecosystem. ➡️ Guest ➡️ Jelle van Geuns https://www.linkedin.com/in/jgeuns/ Cirra AI https://cirra.ai/ ➡️ Takeaways ➡️ Cirra AI automates Salesforce admin tasks to save time. Bootstrapping can be slower but allows for more control. Customer feedback is crucial for product development. Focusing on specific use cases can lead to better market fit. Building relationships through events and content marketing is effective. Pricing strategies should align with customer expectations. Remote teams require clear communication and collaboration tools. AI presents opportunities to enhance user experience in Salesforce. Early founders should be open to feedback and iteration. Everything takes longer than expected in startup life. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ Cirra AI, Salesforce, app exchange, bootstrapping, fundraising, customer acquisition, remote work, pricing strategies, AI opportunities, early founders ➡️ Hashtags ➡️ #appexchange #salesforce Mentioned in this episode: Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors

➡️ Summary ➡️ In this conversation, Scott and Peter Ganza, the AppExchange Whisperer, delve into the intricacies of optimizing AppExchange listings for better lead generation. They discuss the importance of focus in business, the significance of customer testimonials, and the need for effective visual elements in listings. Peter provides actionable insights on crafting highlights, managing reviews, and the overall strategy for improving visibility and engagement on the AppExchange. The conversation emphasizes the importance of continuous improvement and adapting to customer needs to drive success. ➡️ Guest ➡️ Peter Ganza https://www.linkedin.com/in/ganzap/ AppExchange Whisperer https://www.appxwhisperer.com/ ➡️ Takeaways ➡️ Peter Ganza is known as the AppExchange Whisperer, helping partners generate more leads. Many ISVs overlook the complexities of the AppExchange search algorithm. Focus is crucial for ISVs to succeed in the competitive landscape. A test drive is the most effective call to action for AppExchange listings. Customer testimonials are more powerful than self-promotional highlights. Visual elements in listings should communicate value quickly and clearly. Overloading listings with information can confuse potential customers. Keywords should be used strategically, avoiding keyword stuffing. Engaging with reviews, both positive and negative, is essential for credibility. Continuous updates and improvements to listings are necessary for ongoing success. ➡️ Youtube ➡️ Watch this episode on our Youtube channel ➡️ Keywords ➡️ AppExchange, lead generation, Salesforce, ISV, marketing, customer testimonials, focus, optimization, reviews, business strategy ➡️ Hashtags ➡️ #appexchange #salesforce #leadgeneration Mentioned in this episode: ISV Forge Accelerate Your AppExchange Success! ISV Forge Permissions Assistant by Tython Simplify security and permissions for Salesforce admins & consultants. Secure your data using head-to-head user comparisons, AI summaries, org-wide integration audits, and analyses that can span across time or even between separate orgs. Gain Powers & Save Hours. Visit Permissions Assistant on the AppExchange to start your free trial today. Permissions Assistant Sponsorships Advertise on AppsemblyLine to elevate your brand and connect with a passionate community of leaders! Sponsors Simplify Your Salesforce Security Review Get clear explanations, actionable insights, and step-by-step guidance to pass your review and get to market faster. Security Review Partner